(raw and unedited)
-----
Good afternoon, my esteemed colleagues, ladies and gentlemen. I am very privileged to sponsor this important piece of legislation, House Bill No. 2811, AN ACT PENALIZING ANY ADVERTISING AGENCY, TELEVISION OR RADIO STATION AND PUBLICATION WHICH EXPLOIT WOMEN AND GLORIFY SEXUAL VIOLENCE IN ITS ADVERTISEMENTS, which the Committee on Public Information has strongly supported and approved.
Using media as tool, advertisers indirectly push and influence what is shown and portrayed in media outfits who are more interested in delivering the market to advertisers rather than serve the needs of the public. Instead of moral and social responsibility as their guiding principles, it is the gratification of the desires and prurient tastes of their audience that spur advertisers and media outfits.
The exploitation of women and female sexuality, and the glorification of sexual violence in advertisements have serious negative and far-reaching consequences for women. Media – and the advertisers – forget that they are a very powerful and potent force in shaping the attitudes and behavior of society in today’s modern world. Advertisers have a moral responsibility for what they want to push people to do. They have a personal responsibility to foster the general well-being of society.
It is in this light that we propose the passage of the “Advertisement Regulation Act of 2007.” There is an urgent need to regulate the proliferation of advertisements that exploit women and glorify sexual violence. The bill seeks to prohibit advertising agencies, television and radio stations, and publications from printing, showing or broadcasting advertisements which exploit individuals and glorify sexual violence.
Truth in advertising does not mean seeing a half-naked woman telling you to buy a bottle of lotion or a piece of lingerie. Truth in advertising should not connote young, pretty and sexy girls in skimpy attires offering products to the world at large.
We urge Congress to support the passage of this bill. Maraming salamat po.
9 comments:
Interesting. I wonder how the moral guidelines of this law will be formulated and how it will be enforced.
On a side-note, does posting a blog entry about a law on the Internet qualify as publication? : ) Hehehe. We may yet to see the day when the Official Gazette will have its own official website.
Move over Tanada vs. Tuvera. We are in the new millenium. : )
Ganda dear. Parang si Cong. Abante talaga gumawa di ba? Matinding paninindigan ito.
Like. Like.
haha. of course not. :)
but posting the law itself in electronic media can qualify as publication, if the law itself states in its effectivity clause that electronic publication will make the law effective.
although i have yet to see a law that says that. methinks i want to start amending my effectivity clauses soon... :)
kapatid, i knew you would realize the blood, sweat & swaying of principles that i had to give up in order to finish this speech in one piece...
hay. ako pa???!!! ako pa???!!!! hahahaha....
but of course, hindi ko na kaya mag-research ng applicable biblical verses. :-D
buti na lang ikaw ang sumulat =)
I always wondered what women in skimpy clothes has anything to do with cars, liquor and the like. hahaha lalake kaya ang ilagay?? hmm
I hope the delivery will be as good as it is written.
hahaha... I dare you to change your effectivity clause to have it published electronically! :D
Your law will go down in the annals of history as the first Internet-published law of the Philippines... possibly even in the world! :D
oh, it will be! i love writing for my chairman. he gives flesh to your piece, as long as you write from his point of view. hehehe :)
hahaha of course.
Post a Comment